Terre Ritrovate was born out of the necessity to give voice and value to local producers and social enterprises. These individuals and organizations include farmers, agriculturalists, and food producers who are united by their desire to improve people's health by selling genuine products with high social impact.

To represent the brand's essence and values, we have chosen a logo featuring a hand that symbolizes protection and cultivation of the fields to help them grow.

Color palette

We have defined a color palette that evokes the craftsmanship of products and better represents the Terre Ritrovate brand.

The main colors are topaz, which is a clear reference to fields and sun, and eagle green, which is a contrasting choice that recalls the brand's elegance positioning.

Typography

We have chosen two contrasting fonts, but in balance, to tell the story of the brand Terre Ritrovate.

Merchandising

The merchandise we designed was created as supporting material to promote the Terre Ritrovate brand during events and fairs of various types.

Digital Communication

The main objectives of Terre Ritrovate's social media communication are twofold: to raise awareness about issues related to Sardinia's territory and to showcase the brand's story.

Website

On the website, we wanted all the producers to appear with their faces and to communicate their passion, in their own words, for every single item that can be purchased in the e-commerce section. We aimed to construct engaging and emotional storytelling that goes beyond the simple act of selling.