YUNA intro photo

YUNA

Branding

product design

Shooting

Yuna was born out of the Yome founders' unwavering passion for a product line that would cater exclusively to the yoga and fitness industry. We have revolutionized this niche by creating a distinctive visual identity that has injected fresh and vibrant energy into the world of yoga.

Yuna Logo

Color palette 

From soft pinks to bold lilacs, these colors are carefully curated to highlight the brand's feminine essence and make it stand out. In addition, the palette includes white and dimmed black, which have been thoughtfully incorporated to meet functional needs. The result is a stunning color palette that is sure to appeal to a diverse audience and enhance the brand's overall visual appeal.

Color Palette

Typography

We have chosen a font that exudes a gentle and curvy vibe, flawlessly mirroring the brand's affable, cheerful, optimistic, and womanly attributes.

 

Font
Yuna

CREATIVE DIRECTOR ← GIANCARLO PACE

ART DIRECTOR ← ELEONORA VERTOVA

PRODUCER ← CHIARA FRANCESCA PALMAS

PHOTOGRAPHY ← MILANO CREATIVE LAB

MODELS ← SOFIA KUTYAVINA & EDITH MARCHIANI

REVERSE BRAND TEAM ← JESSICA LUCE PULEO & FRANCESCA FAILLA